Korean Entertainment Producers Association Addresses The Boyz and QWER Light Stick Controversy

Controversy Over Light Stick Designs

On September 20, 2025, the Korean Entertainment Producers Association (Yeonmaehyeob) made a pivotal announcement regarding the rising controversy between K-pop groups The Boyz and QWER. Fans have voiced concerns that QWER’s newly released light stick closely resembles the design of The Boyz’s light stick, which has been in use since 2021. This striking similarity has sparked outrage among The Boyz’s fandom, known as Dewi, leading to significant protests demanding a change in design.

Fan Reactions and Agency Responses

The situation escalated as Dewi organized collective actions, including truck protests, to express their dissatisfaction. In response, The Boyz’s agency, One Hundred, urged QWER to reconsider their design. Although they have not finalized their response, One Hundred indicated that they would take strong action, including potential legal measures, to protect their creative assets.

On the other hand, QWER’s agency maintained that their light stick design underwent thorough legal reviews and asserted that no copyright infringements existed. They expressed regret over the legal threats from One Hundred, indicating a desire to resolve the issue amicably.

The Role of the Korean Entertainment Producers Association

The Yeonmaehyeob’s involvement highlights the need for clearer guidelines in the K-pop industry to protect creative assets and foster mutual respect among fandoms. In their statement, the association called for a collaborative approach to prevent similar disputes in the future. The ongoing debate underscores the importance of originality in K-pop merchandise and the powerful influence of fandoms in advocating for their favorite artists.

As the situation unfolds, it remains to be seen how both agencies will navigate this controversy, and whether any significant changes will emerge from the discussions initiated by the Yeonmaehyeob. The outcome could set important precedents for the industry and its creative practices.

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