Korean Singer Choi YuRi on Fanbase Growth After ‘How Do You Play?’

Renowned Korean singer Choi YuRi has opened up about her recent surge in popularity, attributing it to her appearance on the popular variety show “How Do You Play?”. In an episode of the YouTube talk show “Jo HyunA’s Ordinary Thursday Night” uploaded on October 30, 2025, Choi YuRi shared how her participation in the show’s ’80s Seoul Music Festival’ segment led to a surprising expansion of her fanbase. This candid discussion comes just a week after the release of her new mini-album, “Staying, One,” on October 23, 2025.

The “How Do You Play?” Effect on Fan Demographics

During her conversation with host Jo HyunA, Choi YuRi reflected on the significant impact the mainstream variety show had on her career. She noted that appearing on “How Do You Play?” introduced her music and personality to a much wider audience than she had previously reached. This exposure resulted in noticeable fanbase growth, particularly from an unexpected demographic.

Reaching a New Generation of Fans

Choi YuRi specifically highlighted that her fanbase has now expanded to include an older generation. “I’ve gained a lot of fans from my mother’s generation,” she explained on the YouTube talk show. This shift marks a significant milestone for the singer, whose music has now found a new appreciation among a more mature audience, proving her appeal crosses generational divides. The experience has been a rewarding aspect of her recent activities.

Reflections on a Venture into Variety Television

Venturing into the world of variety television was a surprising move for many, including those close to the singer. Choi YuRi admitted that her peers and colleagues were initially taken aback by her decision to appear on a high-profile show like “How Do You Play?”. However, she stated that their surprise quickly turned into encouragement and support for her new endeavor. This journey highlights a growing trend where many Korean singers and groups are utilizing different media platforms to connect with fans.

Embracing New Opportunities

Choi YuRi’s successful appearance has demonstrated her versatility as an artist, comfortable both in the recording studio and on a variety program set. Her positive experience is likely to encourage her to explore more opportunities outside of her primary music career. This newfound popularity coincides perfectly with the release of her latest mini-album, “Staying, One,” allowing new fans to explore her most recent musical creations and further contributing to her career’s upward trajectory.

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