LAUNCHPAD Unveiled in Malaysia, Bringing Emerging Artists Closer to Southeast Asia Audiences Through Live Showcase Experiences

Fast Track Entertainment (FTE) together with co-brand partner Sony Music Malaysia, officially unveiled LAUNCHPAD, a new artist growth platform designed to accelerate the regional journey of emerging artists through intimate live showcase experiences. Held at PJ Performing Arts Centre (PJPAC), the exclusive media launch brought together artists, media representatives, industry partners and music enthusiasts for a special showcase featuring performances by KIIRAS, a six-member global K-pop girl group from South Korea; UPRIZE, a seven-member boy group from Vietnam; and Yusry Abdul Halim, a Malaysian singer, actor, director, composer and producer under Sony Music Malaysia. The launch highlighted LAUNCHPAD’s vision of creating meaningful connections between artists and audiences across Southeast Asia, while opening new opportunities through media exposure, brand partnerships, original digital content and regional collaborations.KIIRAS Brings K-pop Energy with New Release “Ta Ta” Bringing their vibrant global K-pop charm to the stage, KIIRAS captivated the audience with performances of their powerful tracks “KILL MY BO$$” and “Bang Bang”, before unveiling their newly released song “Ta Ta...