“What’s with those outfits…”
Koreaboo
10 minutes ago
LE SSERAFIM members Kazuha and Chaewon turned heads at W Korea’s annual Love Your W event, but not necessarily for the reasons they might have hoped.
The two idols arrived dressed in thick, oversized layers that left many wondering if they had mistaken the red carpet for a cold mid-winter runway.
The “Love Your W” campaign, held every October to raise breast cancer awareness, saw appearances from countless A-list stars including members of BTS, aespa, IVE, Stray Kids, and ENHYPEN. Yet, it was LE SSERAFIM’s fashion choices that quickly became one of the most discussed topics online.
Kazuha appeared in a tan leather Saint Laurent jacket paired with a brown belt and matching accessories, while Chaewon opted for an ultra-padded Burberry coat that almost engulfed her frame.
Although both looks were from luxury fashion houses, the heavy layers drew amusement from Korean netizens who pointed out the unseasonably warm weather.
Some commenters speculated that the exaggerated outfits were part of ongoing sponsorships with the brands’ fall/winter campaigns — something not uncommon in the industry. Still, many found the contrast between the thick fabrics and October’s mild temperatures impossible to ignore.

- “What’s with those outfits…”
- “They must be so hot.”
- “Is it winter already?”
- “The clothes are definitely sponsored, but still… they must be sweating.”
- “Even the shoes look too heavy for the weather.”
- “Summers fits them better.”
This isn’t the first time stars have faced similar situations. Earlier this year, several celebrities were seen dressed in equally warm ensembles during Burberry’s Legacy of Emotion exhibition, sparking similar reactions from Korean netizens.
Korean Stars’ Absurd Outfits At Latest High Profile Event Spark Ridicule