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Singer Lee HongKi has been recognized for his efforts in promoting awareness of hidradenitis suppurativa by receiving the ‘Promoter of the Year Award.’ This award is presented by the Korea PR Association at the Korea PR Awards, acknowledging Lee HongKi for his contributions in raising social awareness about the disease.
As a patient of hidradenitis suppurativa himself, Lee HongKi actively participated in the campaign to highlight the severity of the disease and the importance of accurate diagnosis. His heartfelt confession in the campaign video ‘Shine a Light on HS’ resonated with the public, garnering over a million views on YouTube and receiving widespread attention.
Lee HongKi expressed his joy, saying, “I’m pleased that the campaign aimed at conveying courage and hope to patients with similar struggles has led to such a meaningful award.” He also expressed his hope for a broader spread of social awareness about the disease.
CEO Yoo ByungJae, who participated in the campaign, stated, “Lee HongKi’s sincere message touched many people,” emphasizing that the campaign has become an opportunity for many patients to receive accurate diagnosis and treatment. The ongoing efforts aim to improve the quality of life for patients with hidradenitis suppurativa.
Lee HongKi’s award has contributed to reducing social prejudice about the disease and has provided an opportunity for more people to obtain accurate information about it. We look forward to his continued activities bringing courage and hope to many.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 