Lee Hyori Joins K-Beauty Show ‘Just Makeup’ Amidst Exciting Premiere

Production Presentation for ‘Just Makeup’

On October 1, 2025, the production presentation for the new Coupang Play entertainment show ‘Just Makeup’ took place at Pullman Ambassador Seoul Eastpool in Gwangjin-gu, Seoul. This highly anticipated show is set to premiere on October 3, 2025, at 8 PM. With the rising popularity of K-beauty, the show aims to highlight the diverse talents of K-beauty artists competing in a unique makeup survival format.

Collaboration with Lee Hyori

At the presentation, it was announced that renowned artist Lee Hyori will collaborate with the production company behind the popular show ‘Black and White Chef’. This partnership is expected to bring a fresh perspective to ‘Just Makeup’, helping to elevate the representation of K-beauty on a global scale. Lee Hyori’s participation is a significant draw for fans and viewers, as she is a well-respected figure in both the K-pop and K-beauty industries.

Thematic Focus on K-Beauty

‘Just Makeup’ will showcase various makeup artists, emphasizing their unique styles and artistic approaches. The show aims to leverage the global interest in K-beauty and K-pop, providing a competitive platform for emerging talents. Through engaging challenges and expert evaluations, participants will demonstrate their creativity and skills, appealing to a diverse audience.

Anticipation and Fan Reactions

The excitement surrounding ‘Just Makeup’ has already sparked considerable interest among fans and beauty enthusiasts. With Lee Hyori’s involvement and the show’s innovative format, many are eager to see how the series will unfold. As the premiere date approaches, viewers are looking forward to witnessing the creativity and artistry of K-beauty in action. For more information about the show and updates, visit the official Coupang Play website.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.