JTBC’s upcoming drama “The Art of Negotiation” has dropped new posters featuring Lee Je Hoon!
“The Art of Negotiation” follows the story of Yoon Joo No (Lee Je Hoon), an M&A expert who is known as a legendary negotiator, as he leads his team through high-stakes corporate challenges. The drama is helmed by director Ahn Pan Seok, who is known for his meticulous attention to detail and realism.
One of the posters highlights Yoon Joo No’s confident smile, signaling the beginning of intense negotiations.
Yoon Joo No is known for his sharp judgment and strong empathy. A master of M&A deals, he helps companies achieve their goals. When Song Jae Shik (Sung Dong Il), chairman of the Sanin Group—a powerhouse in South Korean business—recruits him to lead the M&A team, Yoon Joo No’s mission is to help the company settle its debts, setting off a storm within the organization.
As anticipation builds over how Yoon Joo No will affect the Sanin Group, another poster shows his first day on the job. With a cold smile and intense gaze, Yoon Joo No exudes confidence as if he has never known failure.
In the second poster, Yoon Joo No walks briskly, briefcase in hand. His smile has disappeared, replaced by a serious expression that hints at an unexpected turn of events.
The poster tagline, “The legend of M&A is coming,” teases the growing attention surrounding Yoon Joo No as he enters the Sanin Group. With the company facing 11 trillion won (approximately $7 billion) in debt, securing funding is critical to saving both the company and its employees.
Known for his sharp judgment and strong empathy, Yoon Joo No is rumored to have earned his nickname “Baeksa” for his ability to consider every possible scenario. As he faces the monumental task of raising such a massive sum through M&A deals, expectations for his success are high.
“The Art of Negotiation” is scheduled to premiere on March 8 at 10:30 p.m. KST.
In the meantime, watch Lee Je Hoon in “Taxi Driver 2” below:
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