Lee Soo Man Accused Of Exploiting Underage Idols Under New Company

Netizens are calling it creepy. Koreaboo 11 minutes ago Former SM Entertainment head Lee Soo Man is yet again at the center of controversy over the mistreatment of his idols after debuting two new groups under his new company, A2O Entertainment. Lee Soo Man Lee Soo Man marked his thunderous return to the K-Pop scene with the twin debut of his boy group, A2O Soul, and girl group, A2O Lite, on October 12, KST. While the music from both groups has received enthusiastic reception from K-Pop fans globally, another aspect of their management has triggered heated backlash online: the AI idol phone call service. An idol phone call, powered by AI? 📱 KpopHerald tried it at A2O’s debut showcase! The service lets fans interact with AI versions of idols through voice and video calls. Here’s a look at our hands-on experience at “Welcome to Soulite From A2O Soul A2O Lite,” held at KINTEX in… pic.twitter.com/Isa81VXT87 — KpopHerald (@Kpop_Herald) October 13, 2026 At the A2O groups’ debut showcase, this particular service was also made available for media personnel to try out. Reports showed that the service enabled fans to talk to young idols as if it were a normal phone call, but the responses we...