“Lived With Cockroaches” — Now-Rich Korean Star Confesses Her Difficult Past

A Korean star reflected on her tough times, drawing sympathy from viewers with her difficult past. On the night of October 10th, MBC’s The Manager (also known as Omniscient Interfering View) featured Lachica member Simeez, who revealed her daily life as both a choreographer and the CEO of a shoe brand. On the show, Simeez checked work messages piled up on her phone immediately upon waking. While having a salad for breakfast, she organized her to-do list. Not only did she manage tasks as a choreographer, but she also handled the operations of her shoe brand. A fellow choreographer working with Simeez explained, “She is the CEO of the shoe brand. I know she’s heavily involved in design and also helps a lot with brand marketing.” The brand’s annual sales was introduced as ₩600 million KRW (about $448,000 USD) as of 2022. Singers who have worn Simeez’s shoes include aespa, IU, and BLACKPINK. The shoes are used on idol concert stages, and Lisa’s shoes at this year’s World Cup opening ceremony were also from Simeez’s brand. Lisa actually wore Simeez’s platform knee-high boots at the opening ceremony performance held at SoFi Stadium in Los Angeles. Simeez revealed that she started her bus...