March Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from February 25 to March 25.

BIGBANG’s G-Dragon topped this month’s list with a brand reputation index of 7,078,959, marking a 67.81 percent increase in his score since February. High-ranking phrases in his keyword analysis included “TOO BAD,” “world tour,” and “Übermensch,” while his highest-ranking related terms included “release,” “solid,” and “exhibit.” G-Dragon’s positivity-negativity analysis also revealed a score of 91.89 percent positive reactions.

IVE’s Jang Won Young took second place with a brand reputation index of 5,959,953, while BLACKPINK’s Jennie came in at a close third with a score of 5,878,107.

BLACKPINK’s Rosé ranked fourth with a brand reputation index of 4,880,783, and aespa’s Karina rounded out the top five for March with a score of 4,446,052.

Check out the top 30 for this month below!

1. BIGBANG’s G-Dragon
2. IVE’s Jang Won Young
3. BLACKPINK’s Jennie
4. BLACKPINK’s Rosé
5. aespa’s Karina
6. ASTRO’s Cha Eun Woo
7. BTS’s Jimin
8. BTS’s Jungkook
9. BTS’s j-hope
10. BTS’s Jin
11. IVE’s An Yu Jin
12. BLACKPINK’s Jisoo
13. BTS’s V
14. BLACKPINK’s Lisa
15. aespa’s Winter
16. NU’EST and Wanna One’s Hwang Minhyun
17. BTS’s RM
18. Wanna One’s Kang Daniel
19. IVE’s Rei
20. SHINee’s Key
21. THE BOYZ’s Juyeon
22. Red Velvet’s Irene
23. Red Velvet’s Seulgi
24. Red Velvet’s Wendy
25. SEVENTEEN’s Hoshi
26. IVE’s Gaeul
27. Red Velvet’s Joy
28. BTS’ Suga
29. Red Velvet’s Yeri
30. Super Junior’s Kim Heechul

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