MEOVV Makes Electrifying Japanese Debut With Summer Anthem ‘ME ME ME’ And New Role As Kao Brand Ambassadors

MEOVV, the five-member girl group from THEBLACKLABEL, is making waves once again with the release of their first Japanese digital digital single, ‘ME ME ME‘, a bold and addictive summer anthem that also marks their official debut in Japan. The track has been selected as the theme song for Japanese beauty giant Kao’s latest haircare line, MEMEME, with the group stepping into the spotlight as the brand’s new ambassadors.

Following the success of their May EP “MY EYES OPEN VVIDE” — which peaked at #4 on Billboard’s World Albums Chart and produced viral hits like ‘HANDS UP‘ that’s now surpassed 50 million YouTube views — MEOVV’s arrival in Japan feels like a natural step for a group already operating on a global scale. Their music has gained viral traction on Japanese social media platforms in recent months, fueled by fan-made dance challenges and the group’s effortlessly magnetic style. The release of ‘ME ME ME’ signals a calculated and confident move into a key market.

Bright, high-energy, and irresistibly danceable, ‘ME ME ME’ opens with cinematic strings before bursting into an explosive beat driven by sharp percussion and layered synths — an instant seasonal standout. It’s the kind of track built for both runways and festivals, underscoring MEOVV’s ability to seamlessly blend pop sensibilities with artistic polish. The single’s alignment with Kao’s MEMEME product line, a brand centered on expressive beauty and confidence, is a perfect match for MEOVV’s bold and youthful identity. The brand’s new campaign commercial, featuring the group, is already generating buzz across Japanese media and digital platforms.

Pronounced “meow,” MEOVV consists of SooIn, GaWon, Anna, NaRin, and Ella, and is the debut girl group under THEBLACKLABEL, the label founded by legendary K-Pop producer Teddy, known for his work with BIGBANG, 2NE1, G-Dragon, BLACKPINK, and Jeon SoMi. From their explosive debut single ‘MEOW‘, which garnered 10 million YouTube views in 48 hours and broke into Billboard’s World Digital Song Sales Chart at No. 10, to follow-ups like the aggressive ‘BODY‘ and the sultry R&B-infused’TOXIC‘, MEOVV has demonstrated range, artistry, and unmatched stage presence — earning them the Favorite Rising Artist award at the 2024 MAMA Awards in Osaka.

MEOVV stands for “My Eyes Open Wide,” a phrase that captures the group’s ethos of self-empowerment, creative clarity, and ambition. With members hailing from South Korea, Japan, and the United States, MEOVV embodies a truly global spirit. They are not only performers but emerging creatives in their own right, contributing to songwriting and conceptual development while maintaining a group dynamic that balances razor-sharp performance with emotional depth., Whether exuding elegance or edge, MEOVV is reshaping the narrative of what a next-gen girl group can be

With ‘ME ME ME’, MEOVV is not just debuting in Japan — they’re staking a claim. As ambassadors of both sound and style, they’re poised to become a new cultural touchpoint in the region, and perhaps even the next global sensation to emerge from the ever-evolving world of K-Pop.

Listen to ‘ME ME ME’ here: