Miu Miu Announces Fifth-Gen Rookie Idol As New Brand Ambassador

She has already bagged the nickname of “human Miu Miu.”

Miu Miu, the popular high-fashion clothing and accessory brand, has just announced its new face from K-Pop.

As Miu Miu’s popularity increased in recent years, the brand has been associated with some of the most powerful faces in the Korean entertainment industry. The first celebrity that might come to the mind of any K-Fan when talking about the brand would be IVE‘s Wonyoung. She was announced as an ambassador in 2021 and has since embodied the vibe to the tee.

Wonyoung | @for_everyoung10/Instagram

The second powerful female celebrity representing the brand is Girls’ Generation‘s YoonA. In fact, in October 2021, she became the first global ambassador of the brand, but her contract with them has since ended.

YoonA| @yoona__lim/Instagram

Actress Lee Yoo Mi was also announced as a brand ambassador for Miu Miu in 2022.

Lee Yoo Mi | @leeyoum262/Instagram

Now, a fifth-generation, up-and-coming idol has been selected to continue this legacy. The idol in question is Ella from MEOVV.

Ella

On April 30, KST, the official social media channel of Miu Miu, introduced Ella as their brand new face. The post also included some stunning photos of the idol, decked in the brand’s paisley-print collection.

| @MIUMIUofficial/Twitter

| @MIUMIUofficial/Twitter

| @MIUMIUofficial/Twitter

With this single photo shoot, Ella has blown the minds of netizens, showcasing how well she embodied the brand’s image.

| theqoo

• “She suits it so well.”
• “Really pretty…”
• “Human Miu Miu…The pictorial is f*cking pretty,”

| theqoo

• “This is it.”
• “Minnie, Wonyoung, Ella, all of them look like cats belonging to rich families.”
• “I thought she had just the perfect Chanel vibe, but Miu Miu also works.”