Naver and Netflix Collaboration Offers More Benefits to Subscribers

Naver and global OTT leader Netflix have joined forces to offer new benefits to Naver Plus Membership members. Starting November 26, members using Naver Plus Membership will receive a Netflix ad-supported standard subscription worth 5,500 KRW per month at no additional cost. This allows users to watch Netflix in full HD (1080p) quality while viewing ads, and enjoy additional services like dual simultaneous access, unlimited mobile gaming, and content downloads.

The monthly subscription fee for Naver Plus Membership is 4,900 KRW, and it can be used for 3,900 KRW per month with an annual subscription. Through this collaboration, Naver Plus members have the opportunity to enjoy Netflix at a discounted rate of 600 to 1,600 KRW. Since its launch in 2020, Naver Plus Membership has maintained the same pricing structure and offers up to 5% cashback benefits in various fields such as shopping, reservations, and travel. Additionally, it provides numerous digital content benefits including TVING, SPOTV NOW, Naver Webtoon Cookie, and Series On movies, alongside Netflix.

However, Naver Plus Membership members can only choose one of these content services. This raises the possibility of some TVING users transitioning to Netflix. As TVING has been steadily increasing its subscriber base and closely trailing Netflix, there is attention on whether Netflix can attract TVING users through its collaboration with Naver.

Meanwhile, Naver continues its efforts to catch up with its competitor Coupang Membership in the e-commerce market. Coupang Membership has approximately 14 million members, and while Naver Plus Membership has not been officially announced, it is estimated to be around 10 million. Jeong Hanna, a leader at Naver, stated, “We will diversify our rewards and benefits for loyal users to enhance the competitiveness of the membership.”

There is anticipation over how the two companies will strengthen their respective competitiveness through this collaboration and what new benefits will be provided. Readers are encouraged to look forward to and pay attention to future developments.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.