Navigating the Evolving TV Landscape: Insights from tvN and KBS

In today’s broadcasting landscape, networks like tvN and KBS increasingly rely on intellectual properties (IPs). With shrinking production budgets, they prefer well-known franchises over new concepts. This trend is particularly strong in dramas and variety shows. For example, tvN strategically uses popular IPs to engage viewers and ensure success. By selecting familiar actors and storylines, they reflect a growing preference for stability, a trend likely to continue.

Producers are mindful of past failures and their impact on viewer engagement. The high-budget drama "Ask the Stars" serves as a reminder of the risks tied to innovation. Its disappointing performance has led many networks to retreat to established formulas. They prioritize viewer familiarity over creative exploration, opting for safer paths in programming.

Moreover, the rise of seasonal content offers networks a reliable way to attract audiences. By leveraging the success of previous seasons, shows like "My English Puberty 100 Hours" and "Top Management" have successfully brought viewers back. This reinforces the value of established narratives in the television industry.

However, this reliance on familiarity raises concerns about originality in programming. The explosion of platforms like YouTube and various OTT services has divided audiences. This division has led to declining advertising revenue for traditional broadcasters. As producers feel financial pressures, they hesitate to push boundaries. Consequently, the landscape is dominated by high-probability formats like travel and dating shows.

The repercussions of these trends are evident in declining viewership ratings. Programs achieving even modest ratings of 1-2% are now celebrated as successes. This situation underscores the challenges new programs face in gaining recognition in a crowded industry. As a result, there’s a growing sentiment that established programs hold more value, leading to a preference for familiar titles over innovative ideas.

Looking ahead, KBS is navigating this complex terrain by balancing new, ambitious projects with established content. This approach hints at a possible bifurcation in programming strategies. KBS also seeks fresh ideas through open calls for proposals. The future of broadcasting may depend on finding a balance between innovation and stability as networks grapple with the changing media landscape.

In addition, the role of social media influencers is becoming increasingly significant in modern broadcasting. Their impact on viewer engagement and programming trends cannot be overlooked. As streaming platforms continue to influence traditional TV networks, the dynamics of content production will evolve further. Incorporating insights from industry experts and relevant statistics could enhance understanding of these trends. For instance, a prominent TV producer might highlight the challenges of balancing innovation with stability in programming.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.