Netflix Revives Classic Drama ‘Toji’ for a New Audience

Netflix and SBS Collaborate for ‘Toji’

The highly-anticipated revival of the classic Korean drama ‘Toji’ is set to premiere on Netflix on August 26, 2025. This collaboration between Netflix and SBS marks a significant milestone in the reintroduction of iconic Korean dramas to a global audience.

A Rich Legacy of ‘Toji’

Originally aired in 2004, ‘Toji’ captivated viewers with its compelling narrative and historical depth, achieving a peak viewership rating of 30%. The original novel, written by renowned author Park Kyungri between 1969 and 1995, laid the foundation for this beloved drama. With its focus on family dynamics and historical sensitivity, ‘Toji’ has maintained a strong legacy in Korean pop culture.

Strategic Revival to Broaden Appeal

The revival aims to expand its viewership demographic by attracting male audiences alongside its traditional middle-aged female fanbase. This strategy is part of a broader initiative by Netflix and SBS to enhance the global appeal of K-dramas. By reintroducing classic titles like ‘Toji’, they hope to engage a wider audience and bring new fans to the genre.

Upcoming Releases: ‘Sandglass’ and ‘Shooting Stars’

As part of this impactful collaboration, Netflix also released the 1990s drama ‘Sandglass’ earlier in 2025. Furthermore, the platform is gearing up for the release of the 2002 drama ‘Shooting Stars’, featuring stars Jeon Do-yeon and Jo In-sung, which is scheduled for September 2025. These strategic releases underscore the commitment of Netflix and SBS to revive and promote classic K-drama content.

Fan Anticipation and Cultural Impact

Fans of the original ‘Toji’ are eagerly awaiting its revival, expressing excitement on social media platforms. Many believe that the updated version will resonate with new audiences while preserving the essence of the original story. The impact of ‘Toji’ on Korean drama history is undeniable, and its revival is expected to spark renewed interest in classic narratives.

In conclusion, the revival of ‘Toji’ on Netflix is not just about nostalgia; it is a strategic move to bring cherished stories to a new generation. As the world continues to embrace K-drama, this collaboration promises to enrich the viewing experience for both longtime fans and newcomers alike.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.