NEW BOY BAND KEYVITUP PRESENTS THE “BEST ONE” IN OFFICIAL MV

NEXT-GENERATION BOY GROUP KEYVITUP UNVEILS ELECTRIFYING “BEST ONE” OFFICIAL MUSIC VIDEO

FIRST SINGLE FROM FORTHCOMING SELF-TITLED DEBUT EP “KEYVITUP,” ARRIVING APRIL 8

Sony Music Korea’s latest distribution artist, KEYVITUP, makes a striking introduction with the official music video for “BEST ONE,” the lead single from their forthcoming self-titled EP, KEYVITUP, arriving on April 8. With its high-energy visual and performance-driven execution, the release introduces the five-member group as a bold new force poised to break into the global music landscape.

Driven by hip-hop influence and a confident sonic edge, “BEST ONE” sets the tone for KEYVITUP’s artistic direction, blending dynamic production with sharp lyricism and commanding delivery. The accompanying music video amplifies this vision through striking visuals and intricate choreography that captures the group’s ambition, unity, and star power.

The “BEST ONE” visual showcases each member’s individuality while reinforcing the group’s collective identity. From precision-driven choreography to stylized set design, the video delivers a polished introduction to KEYVITUP’s performance capabilities and creative world, signaling a strong foundation for their debut era.

Produced under the creative direction of Kim Jae Joong, renowned artist, founding member of TVXQ, and founder of iNKODE Entertainment, KEYVITUP enters the global stage with a clear and intentional vision. Rooted in hip-hop with a contemporary edge, the group is positioned to resonate with a new generation of listeners seeking authenticity and connection.

Comprised of members TAEHWAN, HYUNMIN, SENA, JAEIN, and RUKIA, KEYVITUP has already begun generating early buzz online, with @eyopkr spotlighting the rookie act as a standout “good-looking boy group.” The group embodies its core motto through the slogan, “Our music is both the key that opens the doors to the world and a vital signal that awakens it.” With each resonance of that signal, new stages emerge and new possibilities unfold. As their reach continues to expand, KEYVITUP evolves alongside it. Together, the project represents a cohesive fusion of genre-driven sound and performance-led artistry, positioning the group at the forefront of the next wave of global talent.

With the release of “BEST ONE,” KEYVITUP sets the stage for their official debut, signaling the arrival of a group defined by ambition, creativity, and limitless potential.