3 weeks ago
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NewJeans released a jacket photo of their new double single “How Sweet” through their official SNS on the 26th.
In the photo, Minzy, Hani, Daniel, Haerin, Hyein as always, show subdued natural charm while also attracting attention with a unique aura.
Each member’s transformation is diverse. The five members flaunt different styles with various hairstyles such as short hair, intense colors, and strong curls, as well as accessories such as hats, hair bands, and sunglasses. NewJeans originality, which cannot be defined by one standardized concept, shines in this album as well.
NewJeans double single “How Sweet” will be released in two versions, a regular version and a Weverse version, and a pack shot that allows you to see the actual album as it is has also been released.
In particular, the LP-sized standard outer box containing the members’ portraits stands out. NewJeans previously received an explosive response by releasing albums designed in the shape of round bags for their first EP New Jeans and beach bags for their second EP Get Up.
This double single, reminiscent of an LP, is expected to be an item that evokes analog nostalgia. In addition, various components such as interview books, photo books, mini posters, sticker packs, photo cards, postcards, and bookmarks that incorporate New Jeans’ cute charm add to fans’ desire to own them.
How Sweet will be released on May 24. A total of four songs are included, including the title song of the same name, “How Sweet”, the b-side song “Bubble Gum”, and each song’s instrumental. Pre-orders for the album began at 11 am on April 26th, and the music video for “Bubble Gum” will be pre-released on the 27th.
Following How Sweet, New Jeans will release a new double single in Japan in June and enter Tokyo Dome. Prior to this, they will be collaborating with Shibuya 109, a large shopping mall in Tokyo, Japan, from today until the 19th of next month. During this period, a pop-up store will be opened selling official NewJeans products, which caused a sell-out crisis, and a special campaign will be held to commemorate the 45th anniversary of Shibuya 109’s opening. Starting from the 1st of May, a large photo of NewJeans will be hung on the exterior wall of the Shibuya 109 building.
As soon as NewJeans debuted in July 2022, it was evaluated that it presented a new paradigm in K-pop with diverse and fresh music and groundbreaking concepts.
From their debut songs “Hype Boy” and “Attention” to “Ditto”, “OMG”, “Super Shy”, and “ETA”, most of the songs they released became mega hits. In the United States, the world’s largest pop market, without much local activity, they ranked first on the ‘Billboard 200’ in the shortest period since their debut among K-pop artists and entered 5 songs into the ‘Hot 100’.
Source: joynews24
English (US) · 