NewJeans, one of the most watched groups in the recent K-pop scene, is drawing attention due to conflicts with their agency, ADOR. On the 13th, they heightened tensions by sending a certification of contents under their real names, demanding the termination of their exclusive contract with ADOR. Today, 14 days later, interest is growing on how their demands will be resolved.
In the certification, NewJeans members demanded the return of former ADOR CEO Min HeeJin, a clarification of internal HYBE documents, and an official apology from a manager who made rude remarks to Hani. They strongly asserted that if their demands are not met, they will terminate their exclusive contract. In response, ADOR stated, “We are reviewing the certification of contents and will do our best to continue working with the artists.”
Subsequently, former CEO Min HeeJin announced her resignation from the board and departure from HYBE, indicating that NewJeans’ demands might be difficult to meet. In this situation, there is heightened interest in whether NewJeans will leave ADOR to start anew with Min HeeJin or reconcile dramatically with ADOR.
NewJeans’ future actions are a significant concern for K-pop fans, with anticipation on how their decisions will impact the Korean entertainment industry. Observers are eagerly watching to see how the developments unfold.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.