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In a surprising move, the popular K-pop group NewJeans has launched a new Instagram account named ‘jeanzforfree.’ This account is separate from their official channels managed by ADOR, their music agency. This decision has stirred controversy and raised eyebrows, especially since ADOR strongly opposes unofficial accounts.
Recently, ADOR stated that all accounts aside from the official NewJeans SNS account were created without prior consultation. They view this as a breach of their exclusive contract. The new account, unveiled on the 14th, aims to foster closer interactions with fans but has already caused complications. ADOR has reported numerous inquiries and complaints from advertisers and other third parties about this new account and its content. This highlights the potential disruption it could cause to their brand partnerships.
Adding to the tension, NewJeans claims that their exclusive contract with ADOR was terminated on the 29th of the previous month. However, ADOR firmly contends that the contract remains valid and has started legal action to clarify the situation. The agency has cautioned that engaging in separate entertainment activities through the new account could lead to legal issues. They stress the importance of adhering to existing contractual obligations.
Moreover, ADOR has reminded NewJeans that there are official platforms for fan communication. These include a dedicated service called Poning and their established social media accounts. The agency hopes that NewJeans will continue to use these channels instead of venturing into uncharted territory with unofficial accounts. As the situation unfolds, both fans and industry watchers are closely observing how this dispute will impact NewJeans’ image and future engagements within the K-pop landscape.
Key Points:
- NewJeans launched ‘jeanzforfree’ Instagram account.
- ADOR opposes unofficial accounts and views them as a breach of contract.
- The agency has started legal action to clarify the contract status.
- Fans and industry observers are keenly watching the developments.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 