NewJeans’ Song “ETA” Going Viral Among Locals For The Most Unexpected Reason

A NewJeans song is going viral among locals for the most unexpected reason.

The members of NewJeans | @newjeans_ADOR/X

While it’s not one of the group’s most popular songs, “ETA” has always been loved by K-Pop fans.

Yet, while NewJeans is always going viral among K-Pop fans, the group has surprisingly become a hit among locals (non-K-Pop fans).

On September 30, a famous streamer (ranked 15th in the world and ranked 10th in the US) played NewJeans’ song “ETA” on his broadcast to celebrate having 100,000 subscribers, and it went viral. The tweets with the videos quickly amassed tens of thousands of likes and was spread seen by K-Pop fans and those who don’t even known K-Pop.

Twitch streamer Jason and the FaZe clan were celebrating 100K subs with NewJeans' song ETApic.twitter.com/i71tDMrM2V https://t.co/gzyxpwocQB

— Yaya ౨ৎ (@Modanisland) September 30, 2024

new jeans needa use this somehow pic.twitter.com/nM2JTkXHdT

— gilbert (@gilbertsclips) September 30, 2024

The streamer is Jason. After the celebration, he shared the video himself with the caption, “I ❤️ NEW JEANS,” and the post was seen over 1.5 million times and had over 34,000 likes.

I ❤️ NEW JEANS https://t.co/IEAaqprRb9

— FaZe Jason (@jasontheween) September 30, 2024

YouTubers within the community reacted to the celebration, spreading the track further on social media.

a LONG compilation of viral tiktoks praising ETA by Newjeans

jason really got non-kpop fans addicted to ETA😭😭 pic.twitter.com/cBKuuiW23w

— ashley (@_hyeinn) October 3, 2024

On the Korean forum Instiz, netizens shared that on the day of the stream and following, the streams on Spotify of “ETA” increased substantially, even hitting over 560,000 on October 1.

On October 3, Min Hee Jin also shared a screenshot of the celebration on her Instagram.

NewJeans has always been famous and had an impact, and it seems like their fame is now going global among people who might have never listened to K-Pop before.