NewJeans Under Fire As Korean Media Demands Apology Before Comeback

The scathing article has since gone viral. Koreaboo 7 minutes ago After releasing a special video to celebrate their fourth debut anniversary, NewJeans has seemingly begun preparing for a return. However, one Korean media outlet has argued that the group should apologize before attempting a comeback. | ADOR On July 26, Sports Seoul reporter Lee Seung Rok published an opinion piece claiming the most important thing missing from NewJeans’ return was not former ADOR CEO Min Hee Jin, but a sincere apology to the public and those affected by the group’s actions during its ongoing contract dispute. | Coca Cola The article argued that while NewJeans had become one of K-Pop’s biggest global acts, their success was built with the support of ADOR, HYBE, and the wider K-Pop industry. It criticized the members for making comments that it said undermined the industry while continuing to benefit from it. The opinion piece also brought up the group’s interview with TIME, where the members said they never expected the problems within the K-Pop industry to change overnight, suggested that “this is the reality in Korea,” and said it felt like Korea wanted to make them “revolutionaries.” This may be ...