October Girl Group Brand Reputation Rankings Announced

1 month ago 22

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 13 to October 13.

LE SSERAFIM topped this month’s list with a brand reputation index of 4,887,479, marking a 37.0 percent increase in their score since September. High-ranking phrases in their keyword analysis included “CRAZY,” “college festival,” and “career high,” while their highest-ranking related terms included “surpass,” “release,” and “prove.” The group’s positivity-negativity analysis revealed a score of 90.82 percent positive reactions.

Meanwhile, aespa came in at a close second with a brand reputation index of 4,840,235.

IVE followed close behind in third with a brand reputation index of 4,685,474, marking a 29.83 percent rise in their score since last month.

BLACKPINK jumped to fourth place with a brand reputation index of 3,894,967, marking an 87.67 percent increase in their score since September.

Finally, FIFTY FIFTY shot to fifth place after seeing a whopping 178.30 percent rise in their brand reputation index, bringing their total score to 3,502,869 for October.

Check out the top 30 for this month below!