October Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from September 24 to October 24.

BLACKPINK’s Jennie shot to the top of the list this month after seeing a whopping 351.78 percent increase in her brand reputation index, bringing her total score for October to 8,893,903. High-ranking phrases in her keyword analysis included “Mantra,” “talk show,” and “pretty girl,” while her highest-ranking related terms included “sexy,” “confident,” and “mesmerize.” Jennie’s positivity-negativity analysis also revealed a score of 94.80 percent positive reactions.

aespa’s Karina took second place with a brand reputation index of 7,025,559, marking an 87.59 percent rise in her score since September.

BTS’s j-hope soared to third place after seeing a staggering 470.58 percent increase in his brand reputation index, bringing his score to 5,600,506.

ASTRO’s Cha Eun Woo ranked fourth for October with a brand reputation index of 5,124,233, marking a 149.90 percent rise in his score since last month.

Finally, BLACKPINK’s Rosé came in at a close fifth with a brand reputation index of 4,923,535.

Check out the top 30 for this month below!

1. BLACKPINK’s Jennie
2. aespa’s Karina
3. BTS’s j-hope
4. ASTRO’s Cha Eun Woo
5. BLACKPINK’s Rosé
6. IVE’s Jang Won Young
7. Wanna One’s Kang Daniel
8. BTS’s Jin
9. BLACKPINK’s Jisoo
10. BLACKPINK’s Lisa
11. aespa’s Winter
12. Girls’ Generation’s Taeyeon
13. IVE’s An Yu Jin
14. BTS’s Jungkook
15. BTS’s Jimin
16. THE BOYZ’s Juyeon
17. SEVENTEEN’s Joshua
18. SEVENTEEN’s Jun
19. BTS’s V
20. MAMAMOO’s Hwasa
21. SEVENTEEN’s Hoshi
22. SEVENTEEN’s Jeonghan
23. BTS’s RM
24. SHINee’s Key
25. SEVENTEEN’s Mingyu
26. SEVENTEEN’s Wonwoo
27. Red Velvet’s Joy
28. Red Velvet’s Seulgi
29. THE BOYZ’s Sunwoo
30. Red Velvet’s Irene

Watch aespa’s variety show “aespa’s Synk Road” with subtitles on Viki below:

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And BTS’s film “BREAK THE SILENCE: THE MOVIE” below!

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