OTT Platforms Unveil Exciting Content to Captivate Year-End Viewers

As the year-end approaches, OTT platforms are captivating viewers with a diverse array of exciting content.

Netflix is launching a major campaign with the second season of the globally popular ‘Squid Game.’ Scheduled for December 9, a production presentation and world premiere fan event will be held in Korea, with active promotions being carried out worldwide. In Season 2, tension rises as Gi-hun (Lee JungJae) vows revenge and re-enters the game, featuring a strong cast including Lee ByungHun, Wi HaJoon, Gong Yoo, as well as Im SiWan, Kang HaNeul, Park GyuYoung, Lee JinWook, Park SungHoon, and Yang DongGeun.

Disney+ is set to release ‘Lighting Store’ on December 4, based on Kang Full’s popular webtoon, dreaming of a ‘second Moving.’ Set against the backdrop of a lighting store at the end of a dark alley, this mysterious story unfolds as customers with suspicious secrets arrive, promising a richer narrative than the original, with intense performances by Ju JiHoon, Park BoYoung, Kim SeolHyun, Kim MinHa, Eom TaeGoo, and Lee JungEun.

Coupang Play is drawing attention with ‘Family Plan,’ released on November 29. The story depicts families bonded not by blood but by connection, confronting villains and transforming into a true family. The unique combination of Bae DooNa and Ryu SeungBeom stands out, while newcomers Romon and Lee SuHyun enhance the appeal of black comedy.

Both TVING and Wavve are heating up the year-end with their unique content. TVING expands its subscriber base through a broadcasting rights agreement with Korean Professional Baseball (KBO) and fills the off-season void with the original sports series ‘Perfect League 2024’ and the ‘Apple TV+ Brand Pavilion.’ In January next year, they plan to announce a new beginning with the original content ‘WonKyung.’ Meanwhile, Wavve targets its fan base with the popular variety show ‘Bloody Game’ Season 3 and the ‘New Classic Project’s’ “I’m Sorry, I Love You 2024.”

The diverse content strategies of OTT platforms are expected to further raise viewers’ expectations. We look forward to sharing more exciting updates in the next update.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.