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Paik Jong-won, CEO of Theborn Korea, recently announced he will suspend all television appearances. He shared this heartfelt decision on his YouTube channel on May 6. This move, which does not affect his ongoing productions, responds to controversies over product labeling and food safety. Paik aims to focus on growing and managing Theborn Korea, distancing himself from television fame.
In his video titled "Starting Over from the Beginning," Paik acknowledged the criticism he has faced. He addressed serious allegations of power abuse related to his dual roles as a TV personality and corporate leader. Paik expressed genuine remorse for the issues affecting his company. He emphasized his commitment to resolving these challenges. His public apologies throughout the year show his accountability and willingness to address his brand’s issues.
Concerned about his franchise owners, Paik announced emergency support measures. These include a three-month exemption from royalties for franchisees. This decision highlights his understanding of the impact controversies have had on their businesses. He aims to create a supportive environment during these tough times.
The backlash has not only affected Paik’s reputation but also attracted scrutiny from law enforcement. The Seoul Gangnam Police Precinct is investigating allegations of false advertising regarding the origins of some ingredients in Theborn Korea’s products. These allegations raise questions about the brand’s integrity, especially concerning shrimp and sweet potato fillings.
The repercussions of these controversies are evident in the market. There has been a significant drop in Theborn Korea’s market capitalization since its public listing. Investor confidence has decreased, and Paik recognizes the urgent need for change within the company. He has expressed hopes for 2025 to be a transformative year, signaling a renewed commitment to quality and transparency.
As Paik Jong-won steps back from television, he focuses on the future of Theborn Korea. His journey serves as a reminder of the responsibilities that come with fame. Maintaining integrity in business is crucial. With a clear vision for a fresh start, Paik aims to navigate his company through these turbulent times while reaffirming his dedication to excellence in the culinary industry.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 