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The hit Netflix survival show ‘Physical: 100’ has expanded its universe with the release of ‘Physical: Asia’ on October 28, 2025. This new season marks the franchise’s first foray into a nation-versus-nation competition, setting the stage for global expansion and establishing it as a flagship Netflix Original entertainment program.
The Evolution from Individual Glory to National Pride
Following the groundbreaking success of its first season in 2023, which became the first Korean variety show to top Netflix’s non-English TV Top 10 list, the franchise has consistently delivered. The second season also debuted at number one on the global chart in its first week. Now, “Physical: Asia” shifts the dynamic from individual survival to a team-based battle. Producer Jang HoGi described the new concept as creating a “new type of Asian Games.” The season features teams of six from eight countries, including South Korea, Japan, Thailand, Mongolia, Türkiye, Australia, and the Philippines, all vying for the top spot.
Star Power and Strategic Teamwork in ‘Physical: Asia’
This new format emphasizes teamwork and national strategy, moving beyond the individual star power that defined previous seasons. The cast includes legendary figures such as Filipino boxing champion Manny Pacquiao and Japanese fighter Okami Yushin, who holds the record for the most wins in UFC Asia. Viewers can expect to see unique strategies as teams leverage national martial arts and sports, such as Korean Ssireum, Japanese Sumo, and Philippine Rugby techniques, to gain an edge in the intense competition. This fresh approach adds a new layer of depth to the popular survival show format.
A Global Franchise in the Making: ‘Physical: 100’ Goes West
“Physical: Asia” is seen as a crucial test for the franchise’s global viability. The expansion is already underway, with Netflix having confirmed the production of an American version, “Physical: 100 USA,” in July 2025. A European version is also reported to be in preparation. This strategic move aims to solidify “Physical: 100” as a premier global IP, leveraging the universal appeal of its athletic and primal competition. The success of this Korean reality TV show format on a global scale seems imminent.
Universal Appeal and Cultural Considerations
The core of the show’s success lies in its primal, sports-like entertainment, which transcends language and cultural barriers. In an era where K-content’s global influence is undeniable, with artists like BLACKPINK’s Jisoo and Lisa becoming cultural ambassadors, “Physical: 100” taps into a similar universal appeal. However, pop culture critic Ha JaeGeun notes that the future success of international versions will depend on careful cultural sensitivity. He emphasizes the importance of avoiding discriminatory elements to ensure the show fosters a sense of empathy and connection between nations, rather than just rivalry. This approach will be key as the Reality TV giant continues its worldwide expansion.
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