Popular Idol’s $685 Hoodie From G-Dragon’s Older Sister’s Brand Goes Mega-Viral

His airport fashion caught the internet’s undivided attention.

In his latest airport sighting, THE BOYZ‘s Juyeon showed up in a WE11MADE hoodie—a brand co-owned and operated by Kwon Da Mi, better known as BIGBANG G-Dragon‘s older sister.

THE BOYZ’s Juyeon | @juyeon_handsome/X

The “Muddy Hoodie,” on sale for $685 (US pricing), caught the internet’s attention as soon as his airport pictures began circulating…

| we11-done.com

…for its unforgettably unique design.

| @JYeonly0115/X

| @JYeonly0115/X

| @JYeonly0115/X

K-Pop fans across online communities couldn’t stop talking about the design, the price for the design, and “the strange world of fashion.”

눈을 의심함
이게 진짜 옷이라고?
11대 1로 싸우다 온 거 아니고? pic.twitter.com/nw0SxP19dd

— 땡구 (@dd_angu) February 14, 2025

This made me do a double take. Like… this is the design? And not him having been in a 11:1 fight?

— @dd_angu/X

| theqoo

• “Great. Now I can wear all of my outfits until they look this old and pretend it’s fashion.”
• “Wait, I have something exactly like this at home. Thank goodness I didn’t throw it away. I’m going to wear it again starting tomorrow. Please consider it fashion.”
• “Is it supposed to keep people far away from you?”
• “Don’t let mom see it because she’ll try to wash the heck out of it…”
• “I feel like people will look at you weird if you wear that out and about, LOL.”

| theqoo

• “I just… don’t understand fashion design.”
• “What the-“
• “I mean… I’m not going to wear it. But who cares? I’m sure he chose to wear it because he liked the design.”
• “The strange world of fashion…”
• “I think it’s cute.”

The hoodie is currently available in three colors on WE11MADE’s website.

| we11-done.com

Read more about WE11DONE here:

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