Pre-Order Baekhyun’s new album on hello82!

www.hello82.com and at hello82 fan spaces in Los Angeles, Atlanta, and San Diego

hello82 LA
7323 Beverly Blvd
Los Angeles, CA 90036

hello82 ATLANTA
748 Marietta St NW
Atlanta, GA 30318

hello82 SAN DIEGO
4488 Convoy St Suite F
San Diego, CA 92111

hello82 and INB100 have partnered to promote the release of Baekhyun’s upcoming comeback album in the United States on May 23. Promotions will kick off in the U.S. with pre-orders for the album, entitled “Essence of Reverie,” beginning on April 27.

This campaign marks an exciting next step in the growing relationship between hello82 and One Hundred Label, as both companies deepen their commitment to bringing One Hundred artists closer to their global fanbase—starting with Baekhyun. This collaboration between hello82 and INB100, a subsidiary of One Hundred Label, will help expand the K-pop label’s footprint in the U.S. market and open the door to create more meaningful, in-person connections between One Hundred Label artists and their international fans.

Baekhyun, a member of the K-pop boy group EXO, launched his solo career in 2019 and has become known for his powerhouse vocals and bold, passionate musicality, strengths that he intends to show off in full force once more in his upcoming album. hello82 will be handling the album launch with pre-orders beginning Sunday, April 27 and celebratory pop-ups events at hello82 fan spaces in Los Angeles, Atlanta, and San Diego.

Founded in 2018, hello82 is an independent K-pop label that connects artists with global fans through creative content, exclusive merch, and immersive events. With Fan Space locations in Los Angeles, Atlanta, and upcoming launches planned in NYC, Berlin, and Mexico City, hello82 continues to revolutionize how international audiences experience K-pop.