PRIMROSE Prepares to Enchant Fans with the Release of ‘Steal Heart’ Next Month

3 weeks ago 17

By iamraeiam | October 30, 2024

Rookie girl group PRIMROSE is back to steal your heart on November 14th with their third mini-album!

PRIMROSE is set to make a captivating return with its third mini album, Steal Heart, releasing on November 14, 2024. This highly anticipated album, led by the title track “Steal Heart,” promises to unveil a fresh, bold side of the multinational group, consisting of members Rainie, Nahyun, Ruby, and Hayun. Known for their unique concepts and storytelling, PRIMROSE continues their artistic evolution with Steal Heart, which follows their debut album, Red Moon, and the summer hit Laffy Taffy.

The Steal Heart tracklist is filled with intriguing titles, starting with “Case#4,” followed by the powerful title track “Steal Heart,” “Mission Escape,” “Trick or Trigg,” and ending with the dynamic “Feel It.” Each song promises a new sound and experience, as PRIMROSE delves into themes of mystery, resilience, and empowerment. The music video for “Steal Heart” will premiere with the album release and features each member in a unique role, bringing their characters to life in an immersive visual story.

PRIMROSE has crafted an exciting promotional schedule leading up to the release. Fans can look forward to the Highlight Medley on October 31, giving a first taste of the album’s soundscape. Concept photos, including the ‘ID Card’ set on November 4 and the ‘Suit’ concept on November 6, promise to showcase a sleek, refined aesthetic. A “Mug Shot” teaser on November 10 hints at the album’s edgy storyline, followed by a thrilling MV teaser on November 12. Finally, a special track video for “Trick or Trigg” will drop on November 25, giving fans more to explore post-release.