[Review] ATTITUDE – IVE

In my review for REBEL HEART, I mentioned my plan to review the second title track from their 3rd mini-album (IVE EMPATHY) soon. Well, ‘soon’ has arrived. The second song is titled ATTITUDE, and it dropped with the rest of the mini-album on Monday this week.

My first impression of ATTITUDE was that it could have used a little more sass or attitude. There are definitely moments in ATTITUDE that give off this tone and energy, like the song’s main hook (sampled from Suzanne Vega and DNA’s Tom’s Diner and the rapping in the second verse. But I wished ATTITUDE went further, as it would have given the song more oomph and further impact. Elsewhere in the song, I enjoyed the instrumental’s dance beat and funky disco undertones. I liked the idea of the ascending notes in the final lines of the pre-choruses – breaking the note was a good idea. I also appreciated them in the choruses, even if it did get slightly unpleasant. On the topic of the choruses, they had good flow and melodies, but the vocals were plain to me. The most questionable element of ATTITUDE was the bridge. I agree ATTITUDE needed a change-up, but I wonder if a relatively toneless shouty delivery was the best way to go about it. Overall, ATTITUDE was a decent song. It is not as strong as their best tracks, but still worth a listen.

Based on the lyrics, the music video shows the members as inhabitants of the ‘Loveless society’. But they know that their time in this location is short. I like the confidence they exude, particularly in contrast to the other inhabitants of the society. Their outfits and styling were very pretty, showcasing their beautiful looks. I also like how the members do their own thing rather than following the norm. Overall, a great video to watch.

Like the song, I felt the choreography could have used more sass and attitude. There were a lot of bright smiles and moves, which was all great. I wished there was more balance with some other sides of the group they have shown before in the routine. For example, when YUJIN stood on top of those desks in the music video. That would have taken the choreography to the next level and worked well with the message behind ATTITUDE.

Song – 8/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.3/10