[Review] BBB – PURPLE KISS

Also making their comeback this past week was PURPLE KISS with their sixth mini-album BXX. Leading the charge on this mini-album is the title track BBB. This is PURPLE KISS’ first comeback since the release of 7HEAVEN in September last year, which I never got around to reviewing.

BBB is another decent track, but suffers a similar issue as Kim Nam Joo’s BAD did (the immediate song which I just reviewed) around its choruses. For me, it is the repetition that dulls BBB“s chorus for me. Added in the spoken motif used, the centre piece of BBB here ultimately feels flat and lackluster. And as such, it doesn’t leave as great of an impression on me. However, on a much more positive front, the rest of BBB does hold promise. Only time will tell if this promise can help BBB recover from its chorus misstep. The verses does feature good rhythm thanks to its trap-based instrumentation. But it isn’t the most exciting background piece, and this is what separates BBB from the similarly delivered Love Me Like This by NMIXX released last year. PURPLE KISS’ best arsenal, their vocals, felt well utilised in BBB, particularly around pre-choruses and bridge. Those vocals were stunning and just creates such a stilling moment in BBB that doesn’t feel expected following the main portion of the verses. I guess the unexpected nature then flows onto what comes next (i.e., the choruses), but I am still surprised they did not follow up with something as or even stronger.

While I don’t ping the music video for BBB as the most memorable video out there, there were a few elements that I thought made the video a little fun. I liked, how in the first chorus segment, the other members were playing around in the background of the main member delivering the chorus. This technique was also carried through to some of the choreography shots. I also enjoyed the collage scenes, which felt simple compared to other collages we have seen in KPOP music videos but enough to feel dynamic and bring a bright zing of colour. I also liked the shooting scene. While the guns should not be treated as so, the scene felt playful and brought a coolness factor to the music video.

The good rhythm behind BBB and its instrumentation lends well to the performance aspect for the comeback, with a neat routine. I actually like the bounce that the routine during the chorus has and how there was a lighthearted fun vibe to the verses.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10