[Review] CBZ (Prime Time) – BSS (SEVENTEEN)

Another song released while I was on vacation was BSS’ (SEVENTEEN’s Boo Seungkwan, DK and HOSHI) CBZ (Prime Time). It is the title track from the unit’s second single album, Teleparty, which dropped in early January. CBZ (Prime Time) is BSS’ first comeback since their massive hit Fighting (ft. Lee Young Ji) from 2023 and their unit debut, Just Do It, in 2018.

All of BSS’ title tracks have been fun and always contain a positive message. CBZ (Prime Time) continues that tone and messaging. This time, the fun side of CBZ (Prime Time) comes from the instrumental’s jazzy elements. It made for quite a dynamic and funky piece. As for the positive message, CBZ (Prime Time) speaks to the idea that youth is not an age, but rather a mindset. The Korean title of the song is also a ‘Cheers’ acronym in Korean. The Korean title also means ‘jeans’, which is an element that the music video features (more on that in the next section). As for the other elements that make up CBZ (Prime Time), there is much to like in the song. I really enjoyed the expressive nature of the members’ vocals. A fun instrumental doesn’t necessarily guarantee a fun song. The vocals are a definite factor in helping bring life to the song, and CBZ (Prime Time) features an engaging delivery from the trio. The hooks were fantastic and got the song stuck in my mind after several listens. My only concern for the song is its longevity. Based on what I have seen, CBZ (Prime Time) doesn’t have the same pull on the Korean charts and social media as Fighting did. Regardless, it is another fantastic song by BSS.

As mentioned earlier, the music video visually conveys a few of the messages. With the youth mindset, this is done via the choruses, where the members have fun. They take the office workers to the pub while also partying it up at the end. The members also hand out jeans to bring that alternative meaning to the Korean title into the choreography. They make it the uniform of having fun, which makes sense, given jeans are more casual than office wear or school uniforms. The music video also features cameos from some Korean actors like Uhm Jung Hwa, Gal So Won, Jung Young Joo and Moon Sang Hoon.

Hands down, the best part of the choreography is when they launch into the final chorus. The dance challenge for this comeback may have played a part in this, but it was the most memorable section. Elsewhere in the performance, a fair bit is going on. I like how jumpy the dancing was – it probably feels like a workout. I also enjoyed how they integrated the idea of youth being a mindset and showed off their jeans in the routine.

Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10