4 hours ago
7
BABYMONSTER was one of the groups to make their comeback this week, with CHOOM, the title of both the lead single and their 3rd mini album. Following CHOOM, music videos for the other singles on the mini album have been confirmed, with one being released each month up until August. However, noting YG Entertainment’s track record, let’s wait and actually see the video drop before we get all excited. CHOOM follows on from their WE GO UP comeback from October last year.
CHOOM, or ‘dance’ in Korean, goes for the bombastic flair and high energy through its synth instrumentation and hefty beats. But while it does hit that brief (it is a YG song, after all), the instrumentation feels pretty unmemorable. The only part of the background that sticks out for me is the guitar piece after the first chorus, as it is the only part of the CHOOM that feels unique. CHOOM also features underbaked hooks that don’t really make much of an impact, relying more on the already unmemorable instrumentation. Even the chant at the end (which has worked in some YG songs in the past) feels one-dimensional. As for the members, their delivery was strong as always. I am impressed with the rapping during the verses, and the vocals in the bridge were amazing. It is a pity that the material isn’t of the same high quality.
According to some media articles, CHOOM is about “uniting fans through dance”. But aside from the members, there isn’t much dancing throughout the video. We do see dancers in the song’s final moments, hyping the members and joining in on the choreography. But in the rest of the video, the background people were either frozen in time (in the case of the entire bank heist concept) or off to the side and barely in focus (in the case of the ballerinas – I haven’t included them with the dancers at the end because their presence felt more space-filler than intentional). I felt that, with such a message behind the song, the music video could have showcased more dancers and featured a wider range of dance styles to bring everyone together.
The choreography leans into that bombastic flair and high energy I mentioned earlier. I did like the vibrant, dynamic tone the members brought to the routine, especially in the chorus.
Song – 6/10
Music Video – 7/10
Performance – 9/10
Overall Rating – 6.9/10
English (US) · 