[Review] Get Loud – KISS OF LIFE

KISS OF LIFE returned to the stage a month ago before embarking on their first world tour! The comeback features the group’s third mini-album, Lose Yourself, which features the title track Get Loud (the focus of this post), the pre-release single R.E.M (which I have not reviewed yet) and the follow-up single IGLOO. This comeback follows a busy year for the group, which started with their Midas Touch and then Sticky comebacks.

Every time I play Get Loud, I recognise it as a fun and upbeat track from the group. The energy exuded from Get Loud is refreshing for this time of the year. The same can be said with the bright blend of hip-hop and Latin influences in the instrumentation. The vocal work and rapping were solid, and I liked the sleek nature of the raps in the song. All of this should make Get Loud another promising KISS OF LIFE song, making 2024 an even more exceptional year for the female group. But something holds Get Loud back for me. Since its release, I have never found myself drawn to go back to Get Loud, nor does it have that memorable factor that keeps it in my mind. Upon reflection, I put this down to weak melodies and hooks that don’t have the right punch. I wish the choruses had been more prolific; something like Midas Touch’s style would have worked amazingly in this song. Or perhaps, since the song is titled Get Loud, something concentrated and shouty that embraces the song’s title.

At first glance, the music video mostly consists of solo and choreography shots. However, Get Loud‘s video appears to have a reality vs. dream concept, which might explain how some of the solo shorts merge together around the start of the second chorus mark and how two versions of the group perform together at one point. Aside from that, I’m not entirely sure what inspired or how to interpret this video. What I do like is the high-quality nature of the video and how sophisticated it looks. NATTY’s look in the blue fur coat with her hair pinned up was fabulous and classy.

As for the choreography, I liked the tinge of attitude the members added to the routine. It just lifts up the routine and makes it more engaging. I enjoyed the complexity of the footwork, which keeps the routine on its toes. Overall, it was great and showcases why we should pay more attention to this KISS OF LIFE in the choreography department.

Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10