[Review] Imaginary Friend – ITZY

In addition to GOLD, ITZY also released a music video for the single Imaginary Friend. Today, I will finally get around to reviewing this additional title track from their GOLD mini-album released in October 2024.

ITZY changes things up with Imaginary Friend. Instead of the usual dance tracks that they are known for, they opt for a softer melodic R&B approach in Imaginary Friend. The contrast between their usual style and Imaginary Friend is very intriguing and striking to me, and this makes the track stand out. Instrumentally, Imaginary Friend features vintage pop guitars and band percussion that give the song a lot of bite despite being a softer sound. I also really like the rock tinge we get more of in the post-chorus hook, which just gives the song more oomph. What makes Imaginary Friend even better is the fact that the melodies and vocal work are actually compelling. Stunning vocals and melodies are a definite drawing point in my books, and Imaginary Friend features both. The vocal processing was also amazing and well used to help make the vocals feel etheral. In terms of effect the song had on me, Imaginary Friend is actually quite stilling. Every time the song popped up on my playlist or queue, I find myself pausing with whatever I am doing and actually listening to the song to really enjoy and connect with it. That usually happens with ballads and similar songs, but Imaginary Friend is a special track.

The following is what I got out the music video. We see two forms of the members in the video. We first see the members as students, struggling to get through the harsh social conditions of the school environment. And these social conditions manifest into physical injuries. Later on, we see the members run through darkness, stuck in a circle and trying to avoid shadows that are out to get them. Quite sure we could generalised to scenarios where people may struggle and who find themselves in a dark place. The second form of ITZY we see is through the choreography shots, where they appear more gracefully as if they are guardian angels. At one point, they also wear white outfits that make them look like angels. When we see the choreography shots, they coicinde with comforting lyrics about being an imaginary friend and protecting the person so they can dream. To me, this represents a form that can bring hope and comfort to those in a dark place.

Even in a graceful motif, the choreography still manages to incorporate the signature “crown” at the start and end of the routine. I liked the balance between soft and sharpness in the routine and how they managed to make the choreography fit the song (which I have described as very much soft). The little bit of intensity we get in the post-chorus rock instrumental sequences was also well crafted, giving us a little more oomph to ensure the entire routine is engaging.

Song – 10/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10