[Review] ONE MORE TIME – ALLDAY PROJECT

One of the biggest rookies of the year is without a doubt ALLDAY PROJECT. In case you missed it, they kicked off their careers in June with the singles FAMOUS and WICKED. Almost five months on, they are back with their third single, ONE MORE TIME.

To be honest, I was a little sceptical whether the group would be able to exceed the heights of FAMOUS. But one listen to ONE MORE TIME, consider me hopeful. Can’t speak to their chart performance just yet, but things are looking promising on that front as well. I really liked the liquid drum-and-bass sound they used initially, with WOOCHAN and YOUNGSEO adding a delicate, sentimental touch through their vocals. From there, the instrumental gradually builds, with BAILEY, WOOCHAN and ANNIE doing a great job of matching the trajectory. The chorus kicks ONE MORE TIME up a notch with its drum-and-bass instrumental, increasing the momentum strongly (relatively to the earlier part of the song). This contrast between verse and chorus also helps make the centrepiece punchy. TARZZAN doesn’t appear until the second verse, with a rap sequence that I thought was somewhat classy, thanks to the atmospheric vibe going on. I liked the approach, but the rap sequence itself could have been executed better. BAILEY gives us a ‘calm before the storm’ moment for the bridge, before the instrumental switches from that drum-and-bass sound to a more electronic sound profile to close out the song. I personally enjoyed this moment in ONE MORE TIME, as it gave the song a more hyped and dynamic flair. Parts of me still want ONE MORE TIME to be more explosive and less ‘held back’ at specific points, but I think the end was satisfying enough.

I liked how the music video complements the differing momenta within ONE MORE TIME with the differing energies you would expect of a night out. The song started out slower (described above as delicate and sentimental), and the corresponding scenes show the members alone as if they are winding down after a long day. As the song builds, we see the members regroup and start hanging out together. In the choruses, we see the members dance together (but without a crowd), and the electronic and dynamic switch-up at the end of ONE MORE TIME is complemented by some club energy and a crowd to hype them up. It was a well-thought-out music video.

A dance performance has not yet been revealed for this comeback. But I could piece together enough of the reels to see what the dance performance would look like. And I am really digging what I’ve seen so far for earlier parts of the song. But it should come as no surprise that I am most excited for the routine that pairs with the electronic ending of the song, which features some interesting, fast-paced tutting and footwork.

Song – 9/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.7/10