[Review] VVV – THE BOYZ

THE BOYZ made their comeback at the start of the week — their first since moving on from IST Entertainment. The group has since signed on with One Hundred. Earlier this week, as mentioned, the group returned with their third studio album, Unexpected, led by the single VVV. This release follows their ninth mini-album (yet to be reviewed) and title track of the same name, TRIGGER.

From the many opportunities I have heard VVV this week, I have emerged from the song thoroughly enjoying it each time. There is just so much to like about VVV – I am unsure if there was even a bad or weak part in VVV. From the first second, VVV intrigues with their take on the old-school crowd sound before hopping into engaging vocals and rapping. I like the cohesiveness of the two forms of delivery throughout VVV. Still, I particularly liked the rapping, especially as it dips between vibrant fast pace or deep tones at different moments in VVV. When it comes to the choruses, I loved the nostalgia and smooth melodic touch featured, making for an excellent centrepiece for VVV. The start of the chorus feels comforting, and I love replaying that moment of VVV. The “Oh Oh Oh” post-chorus hook was very catchy and just felt perfect following on from the choruses. Most of the bridge was satisfying, especially the ‘Watch me dash, watch me dash‘ lines and the tinge of attitude it carries. I also enjoyed that final add-on of the chorus at the very end of the song, allowing VVV to feel complete. Finally, the synth-pop instrumentation was quite a dynamic piece, as well. It brightens everything up, yet it also feels robust for this comeback’s rapping and performance aspects. Overall, VVV is a very strong and refreshing release from THE BOYZ.

My best guess about what is happening in the video is THE BOYZ are infiltrating some sort of secret society, which explains the boxing concept they have going on, to spread their music within and beyond. It explains all the scenes of the music (in the form of an electrical current) moving internally through speakers and the whole choreography scene where the members are performing within the speaker. Some of the roles the members played were a little unknown to me, and I am a little confused about HYUNJAE’s presence at the end of the boxing match that JUYEON won (maybe recruitment?). But overall, an equally refreshing music video for this comeback.

I am impressed with the intensity of the performance, which matches the dynamic material of VVV. But to keep it bright and vibrant, the members smile throughout the performance, adding a light-hearted tone to the routine. The boxing concept emerges in the routine at the very start between JUYEON and HYUNJAE, with KEVIN serving as the umpire. I also like the twists and turns that form part of the post-chorus routine.

Song – 9.5/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9.3/10