In response to the devastating wildfires, SBS took significant action. The network conducted a special live broadcast to support victims. SBS generously donated 200 million KRW, about $170,000, to assist those in need. President Bang Shin of SBS shared a powerful message during the broadcast. He stated that while the fires destroyed many things, they could not extinguish the hope in people’s hearts. Bang Shin emphasized that the broadcast aimed to connect the warm hearts of the nation, showcasing solidarity in adversity.
President Bang Shin honored the brave firefighters and rescue teams battling the wildfires. He acknowledged their courage and sacrifices made by those who lost their lives or were injured during this crisis. His heartfelt gratitude resonated throughout the broadcast, highlighting the essential role these heroes play in protecting the community.
In addition to this spirit of generosity, Yoon Se-young, Chairman of TY Holdings and founder of SBS, pledged an additional 100 million KRW to the cause. His wife, Byeon Geum-ok, contributed 10 million KRW, showcasing their commitment to helping victims. Yoon Se-young expressed his desire to contribute while watching the broadcast. The donations from both him and his wife were quickly delivered to the production team after the show.
The special broadcast aired on the morning of the 1st. It was divided into two parts, providing an overview of the current situation in affected areas and updates on the victims’ conditions. This ensured viewers remained informed and engaged. The initiative highlighted the immediate needs of those affected and aimed to build a supportive community spirit among viewers.
Furthermore, SBS announced that their fundraising efforts for wildfire relief would continue beyond this special broadcast. Donations will be collected through the Disaster Relief Association’s donation hotline. This ongoing commitment underscores SBS’s dedication to supporting victims in their long-term recovery process. Through this heartfelt initiative, SBS has not only provided financial assistance but also ignited a beacon of hope for those impacted by the wildfires. This reminds everyone that together, they can overcome even the most challenging circumstances.
How You Can Help
- Donate: Contribute through the Disaster Relief Association’s hotline.
- Volunteer: Join local efforts to support wildfire victims.
- Spread Awareness: Share information about ongoing relief efforts with your community.
Together, we can make a difference and help rebuild lives affected by these wildfires.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.