SBS Studio Prism and iQIYI: A New Era in Global Entertainment

SBS Studio Prism has partnered with iQIYI, China’s largest OTT platform. This exciting collaboration, announced on the 24th, involves a Memorandum of Understanding (MOU) with iQIYI INTERNATIONAL SINGAPORE. The agreement aims to strengthen cooperation in areas like co-production, distribution, and global content planning. This partnership is a significant step for both companies in the global entertainment industry.

Their first project is a co-production of the Thai version of the popular show ‘Running Man.’ Studio Prism has successfully adapted this beloved format in China, Vietnam, and the Philippines. This new Thai version is expected to resonate with Southeast Asian audiences and set the stage for further regional expansions.

Following the Thai adaptation, Studio Prism and iQIYI plan to extend their efforts into other Southeast Asian markets, including Indonesia. In these areas, SBS’s creative content rights have yet to establish a significant presence. This expansion strategy aims to capture new audiences and enhance the reach of K-content across diverse cultures and languages.

Looking ahead, the partnership is poised to explore opportunities beyond variety shows. There are ambitions to delve into music and performance content in the future. This strategic move seeks to amplify the global influence of Korean entertainment and strengthen SBS’s position in the competitive landscape.

Kim Yong-jae, head of Studio Prism’s Global Business Center, expressed optimism about this partnership. He highlighted the synergy between Studio Prism’s production expertise and iQIYI’s strong distribution network. He stated that this collaboration is just the beginning, with plans to explore diverse regions and a wider variety of content in the coming years. As the global entertainment industry evolves, this partnership shows the potential for innovative projects that can captivate audiences worldwide and drive the international success of K-content.

Key Highlights of the Partnership:

• Co-Production of ‘Running Man’: The Thai adaptation will kick off their collaboration.
• Expansion into Southeast Asia: Plans include reaching markets like Indonesia.
• Future Projects: Opportunities in music and performance content are on the horizon.

This partnership between SBS Studio Prism and iQIYI represents a significant step in the global collaboration of Korean entertainment. It aims to expand the reach of K-content and highlights the growing importance of cross-cultural partnerships in the entertainment industry.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.