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Young YouTube creator Seo YiBeu has opened up about her meteoric rise to fame following the viral ‘Maratanghulu challenge’. In a recent interview on November 9, 2025, with the YouTube channel ‘One Mike’, the creator, born in 2012, shared insights into her life as a middle school student navigating sudden online stardom and how her earnings are managed.
The Rise of the ‘Maratanghulu Challenge’
Seo YiBeu, the daughter of model Lee PaNi, became an overnight sensation after her ‘Maratanghulu’ challenge video exploded in popularity. The clip, which captured the essence of a major Gen Z culture phenomenon, surpassed one million views just four days after its release. This viral trend quickly established her as a prominent young voice in the digital space, turning a fun challenge into the start of a promising career as a content creator.
Her sudden fame highlights the power of short-form video content and the speed at which a viral trend can create new stars. While many attempt to capture online attention, Seo YiBeu’s authentic and engaging take on the challenge resonated widely, especially with younger audiences who drive such trends.
A Young YouTube Creator’s Life and Finances
During her interview, Seo YiBeu provided a grounded perspective on her new life. Despite her online fame, she remains focused on her education and continues to attend a regular middle school, balancing her studies with her activities as a burgeoning YouTube creator.
Balancing School and Stardom
Life as a student celebrity comes with unique challenges, but Seo YiBeu emphasized her commitment to her schoolwork. She juggles homework and exams with creating content, a testament to the discipline required by young influencers today. Her experience offers a glimpse into the evolving landscape of Gen Z culture, where digital fame and everyday life often intersect. This journey is one of many where young talents have to find their footing; for instance, some begin a new acting journey at a young age, requiring a similar balance.
Managing Earnings from a Viral Trend
The topic of her income from the ‘Maratanghulu challenge’ and other creator activities was also addressed. Seo YiBeu revealed that her parents, including her mother Lee PaNi, are carefully managing her finances. All her earnings are being saved in a dedicated bank account, which she will be able to access herself after she turns 19. This responsible approach ensures that her financial future is secure, allowing her to focus on her personal growth and creative pursuits without the pressures of managing significant income at a young age.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
English (US) · 