SM C&C and SBS Studio Prism Launch ‘Our Ballad’ Audition Program

On August 11, 2025, SM C&C and SBS Studio Prism signed a significant joint business contract at the SM C&C headquarters in Seongdong-gu, Seoul. This partnership marks the beginning of an exciting new music audition program titled “Our Ballad,” which is scheduled to premiere in September 2025.

Purpose of 'Our Ballad'

The primary aim of “Our Ballad” is to discover new voices that can reinterpret classic ballads, fostering intergenerational empathy and connection through music. The program promises to showcase a variety of talents and perspectives, breathing new life into cherished ballads while appealing to both younger and older audiences.

Key Players in the Collaboration

Several key figures are instrumental in bringing this project to life. Lee Seong Soo, the Chief Administrative Officer (CAO) of SM Entertainment, and Park Tae Hyun, the CEO of SM C&C, are leading the initiative alongside Park Jeong Hoon, the CEO of SBS Studio Prism. Additionally, Choi Young In, the Head of the Entertainment Division at SBS Studio Prism, plays a crucial role in shaping the program’s direction. Notable entertainers associated with SM C&C, including Kang Ho Dong and Jun Hyun Moo, are expected to contribute their expertise and charisma to the show.

What to Expect from the Show

The collaboration between SM C&C and SBS Studio Prism is anticipated to create a unique and innovative audition format that aims to revitalize the audition scene in South Korea. Fans can expect fresh interpretations of classic ballads, along with engaging performances that resonate with a broad audience.

Fan Reactions and Anticipation

As the premiere date approaches, fans are buzzing with excitement about the potential of “Our Ballad.” Many are eager to see how the program will blend traditional ballads with modern talent, and social media platforms are already abuzz with discussions about possible contestants. The program is poised to become a cultural phenomenon, bridging generational gaps through the power of music.

In conclusion, “Our Ballad” is set to redefine the landscape of music auditions in South Korea. With a stellar lineup of industry leaders and a clear vision to connect people through music, this program promises to be a must-watch event in September 2025.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.