Song Review: Ailee – MMI

Veteran K-pop act Ailee has returned with three (!) new music videos today. Looking at the tracklist of her new album, it appears MMI is the designated title track. It’s also the song with the most YouTube views at this moment so it’s the one I’ll write about today.

To be honest, none of Ailee’s music has clicked with me for years and none of these new songs change that. She’s an incredibly skilled performer with plenty of mega-bangers under her belt, but the ambition that once fueled her music seems to be replaced with what could be described as ‘comfort food for fans.’ MMI dips its feet in current girl group trends, utilizing trendy percussion and soft, rhythmic melodies. As with most songs of this nature, the song is eminently listenable and catchy in a repetitive, earworm way. But with so much similar material clogging the market at the moment, it’s hard to see this breaking through in any big way.

Grade: C