Song Review: Mimi (Oh My Girl) – Bish Bash Bosh

Though Oh My Girl remain stubbornly inactive as a group, its members occasionally release material. Mimi is the group’s rapper and has dabbled in OST tracks before, but Bish Bash Bosh is her official solo debut. The song’s retro electro-hip-hop sound offers an interesting playground for her. When K-pop goes hip-hop (which is like… always), more often than not they’re referencing the 90s. However, Bish Bash Bosh sets its sights further back all the way to the roots of the genre when dance music gave way to rap. This is mixed with some very 2000s production to create a song that feels at once referential and plucked out of time. While I admire this approach, I wish Bish Bash Bosh was more of a fleshed out song. Instead, it feels like a production showcase. Its rapping takes a conversational approach that’s rarely concerned with rhythm and the hook is simply a repetition of monosyllabic words. This gives Bish Bash Bosh a very repetitive, one-note feel even as the instrumental creates all sorts of chaos beneath it. I could imagine enjoying this at a party as a welcome blast of energy, but can’t say I’d listen to it much in any other setting. Hooks 7 Production 8 Longevity 8 Bias 8 RATI...