Song Review: Primrose – Cinema

Girl group Primrose have had an interesting history, moving from duo to quartet and switching genres each time they’ve made a return. Last year’s Steal Heart was their most promising venture yet and new title track Cinema continues that winning streak despite an ultra-cheerful aura that could rub some listeners the wrong way.

There are many aspects I love about Cinema. The full-throated singing that characterizes both the verses and chorus recalls earlier generations of K-pop and the instrumental has a chugging intensity that feels optimistic and fun. Things switch up nicely for the post-chorus as punchy synth gives the track unexpected verve. I could do without the hyper-cheerful chanting, but even this feels refreshing in a girl group landscape that’s currently muted and way too cool for school. As cheesy and Disney-fied as Cinema feels, it’s ultimately the strength of its melodies, performance and energy that win the day.

Grade: B