Spotify’s K-Pop ON! Hub: Where Fans and Fandoms Come Alive

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By Abby | April 11, 2025

Spotify’s K-Pop ON! Hub is more than just a playlist stop—it’s the ultimate destination for fans to dive deeper into the world of K-Pop.

Designed with fans at heart, this on-platform hub is a vibrant home for all things K-Pop, from expertly curated playlists and Spotify-exclusive artist content to immersive, interactive experiences that bring the genre’s energy and culture to life.

Whether you’re jamming to fresh drops or joining in on iconic K-Pop moments, the Hub keeps fans synced to the rhythm of their favorite artists—and introduces them to rising stars along the way. It’s not just about listening; it’s about celebrating, discovering, and participating in the movement.

Now live in Indonesia, the Philippines, Thailand, Japan, South Korea, and the U.S., the K-Pop ON! Hub also gives Korean artists a dynamic stage to connect with Spotify’s most passionate K-Pop listeners worldwide. It’s a powerful fusion of fandom, music, and global reach—all in one place.

To access the K-Pop ON! Hub:

Open the Spotify app on your mobile.
Tap ‘Search’ and select the ‘K-Pop ON! Hub’ tab OR use the search function to find ‘K-Pop ON! Hub’

You’ll arrive on the Latest tab as soon as you’re in the K-Pop ON! Hub. Here, users can access:

- Spotify Listening Parties: These audio events hosted by K-Pop artists are exclusive to Spotify Premium users. During these sessions, fans can listen to, and engage with their faves in real time as they personally introduce their music and connect with listeners via the chat function. The Hub also provides fans updates on upcoming Listening Parties.

Updates on the latest K-Pop ON! Video Podcast episodes: From gameshow content, to interviews and behind-the-scenes footage, Spotify’s K-Pop ON! Video Podcasts bring fans more from the artists shaping the genre, and into their release moments.

Achievement Cards: Spotify Premium users can look out for personalized digital achievement cards through surprise, limited-time drops on the Hub. These shareable collectibles recognize and celebrate how fans are helping fuel the success of their favorite K-Pop artists on Spotify.
K-Pop Today Philippines Playlist – Your go-to space for trending tracks, viral bops, and fan-favorite tunes loved by the Pinoy K-Pop fandom.
Clips from K-Pop Icons: Short-form video content featuring messages, highlights, and teasers from K-Pop artists. K-Pop ON! Playlist – Spotify’s global flagship genre playlist bringing you the best of K-Pop. And while you’re on the K-Pop ON! Hub, don’t forget to check out the Videos tab as well for: