The Boyz and fromis_9: Resilience in K-pop Industry Evolution

In the ever-evolving world of K-pop, stories of resilience shine brightly. The Boyz recently achieved a remarkable milestone under their new label, One Hundred. They sold 740,000 copies of their third album, ‘Unexpected.’ This success marks a significant leap in their career, especially since it is their first project with One Hundred.

Transitioning to a new label can pose challenges for idol groups. After completing their standard seven-year contracts, they face three main hurdles:

• Members must agree on their future.
• They need to find a company willing to support them.
• Negotiations with their former label regarding name and music rights are essential.

Historically, many K-pop groups struggle after this initial phase. This often leads to name changes or disbandment. However, recent trends show a shift. More groups are successfully re-signing or retaining their names after moving to new companies.

The Boyz’s transition from IST Entertainment to One Hundred faced initial obstacles concerning their group name. Fortunately, they quickly reached an agreement with their former label. This resolution highlights the importance of a strong fanbase during such transitions. The Boyz enjoy a dedicated following that has undoubtedly supported their new journey.

Similarly, fromis_9 is embarking on their own path after leaving Pledis Entertainment. They signed with Ascend, though only five of the original eight members are on board. This change presents unique challenges for their future. Despite this, fromis_9 retains their name and is actively preparing for new projects and performances to engage with their fans more frequently.

Ascend has expressed optimism about fromis_9. They emphasize their commitment to the members’ musical growth and plans for fan engagement. The K-pop landscape is evolving, reflecting a trend toward longer-lasting groups that prioritize maintaining their identity and nurturing fan relationships.

As these groups navigate their careers, their stories of resilience and adaptation will continue to captivate audiences worldwide. The Boyz and fromis_9 exemplify the new direction of K-pop, where success is defined not just by sales, but by the strength of community and connection with fans.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.