THE BOYZ and IST Entertainment Signal New Start as Trademark Negotiations Collapse

At the ‘2023 SBS Gayo Daejeon’ red carpet event in Incheon, the group THE BOYZ, who shone brightly, are heading towards a new chapter following a breakdown in trademark negotiations. On December 4, their new agency, One Hundred, announced that negotiations with IST Entertainment fell through due to unreasonable conditions.

One Hundred expressed regret, stating that despite their best efforts to maintain the trademark that THE BOYZ have upheld for the past seven years, the negotiations did not lead to a favorable outcome. However, THE BOYZ have left the possibility open until the contract end date of December 5 and promised to do their best in the trademark negotiations. Additionally, they assured that even if the negotiations ultimately fail, they are thoroughly preparing to operate under a better brand name.

THE BOYZ have recently applied for new trademarks such as The Boys, The New Boyz, and TNBZ, as they prepare for changes. They are set to make a fresh start under One Hundred as soon as the contract with IST Entertainment expires.

The collapse of these negotiations appears to offer a new leap forward for THE BOYZ and their fans. There is growing interest in what brand name THE BOYZ will operate under in the future, and fans are eager to follow their new journey. As expectations build for the direction THE BOYZ will take, continue to keep an eye on their activities.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.