THE BOYZ Hits Career High with 740K+ First-Week Sales Under New Agency

THE BOYZ has set a new personal record with their latest album, proving their growing influence in the K-pop scene.

According to their agency, One Hundred, THE BOYZ’s third full-length album Unexpected sold an impressive 743,255 copies in its first week since its release on the 17th, surpassing their previous best of 600,000 copies for Sixth Sense (Part 2).

This milestone officially crowns THE BOYZ as a quadruple half-million seller, marking the fourth time they’ve exceeded 500,000 sales following THRILL-ING, Sixth Sense, and Dohwaeseon.

Adding to the momentum, the music video for their title track “VVV“ has already racked up over 25 million views in just six days, further showcasing their ever-expanding fanbase.

Unexpected lives up to its name by capturing the group’s unpredictable and dynamic charm. The members took an active role in the creative process, from songwriting and composing to designing the album’s logo, making it a project that truly represents their artistic vision.

Since debuting in 2017, The Boyz has continuously evolved, winning the hearts of K-pop fans worldwide. Now, with a fresh start under a new agency, they’re setting new records and proving that their second chapter is off to a powerful start.

The Boyz is set to continue promotions with their title track VVV, riding the wave of their record-breaking success.