THE BOYZ Seek New Name for Fresh Start Amid Trademark Dispute

The K-pop group THE BOYZ has entered a new phase due to a breakdown in trademark negotiations with their agency, IST Entertainment. Despite attending the ‘2023 SBS Gayo Daejeon’ red carpet event in Incheon recently and receiving tremendous love from fans, THE BOYZ are facing new challenges over trademark issues.

THE BOYZ have endeavored to retain the name they have upheld for seven years but expressed their inability to accept the unreasonable conditions proposed by IST Entertainment during negotiations. Their new agency, One Hundred, expressed regret over the failed negotiations and stated that they will do their utmost to ensure THE BOYZ make a seamless transition for a fresh start.

One Hundred is preparing for THE BOYZ to operate under a better brand name, having recently applied for trademarks such as ‘The Boys,’ ‘The New Boyz,’ and ‘TNBZ.’ This demonstrates THE BOYZ’s determination to overcome the trademark issue and maintain their precious relationship with fans.

As a result, the contract between THE BOYZ and IST Entertainment will expire on December 5, after which THE BOYZ will proceed with their activities under One Hundred. Anticipation is high regarding how THE BOYZ will meet their fans with their new beginning.

With the future direction in the spotlight, both THE BOYZ and One Hundred have promised to always do their best for the fans. Attention is drawn to what form THE BOYZ will take on stage amid fans’ support and expectations.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.