THE BOYZ Turns Up the Heat with a Sophisticated Concept For Album “Unexpected”

THE BOYZ are keeping fans on their toes with a striking new transformation in the latest concept reveal for their upcoming album!

On March 5th and 6th, their agency, One Hundred, unveiled the ‘Become’ version of their third full-length album Unexpected through official SNS, following the earlier ‘Begin’ concept.

In this latest set of concept photos, THE BOYZ trade playful charisma for a sleek, mature aesthetic. Dressed in polished styling, the group captivates with a calm yet intense presence, offering a striking contrast to their earlier themes. Their deep, thoughtful gazes and the stillness of the shots add a layer of quiet intensity, making this concept all the more intriguing.

The accompanying visual film takes storytelling to the next level. It opens with THE BOYZ caught in the monotony of an eerie office setting—until a mysterious alarm rings at 3 p.m., prompting them all to move in sync toward a shared destination. As the screen flickers between black-and-white and color, the cryptic background music and a final knowing wink before the door closes create a suspenseful and enigmatic mood.

Set to drop on March 17th, Unexpected lives up to its name, delivering twists, transformations, and an unpredictable charm. If the ‘Begin’ concept reimagined boyhood, then ‘Become’ signals a transition into something deeper and more refined. With one more concept yet to be unveiled, anticipation is skyrocketing for the full storyline to unfold.